How COVID-19 is Transforming e-Commerce
eCommerce businesses rely on technology. That’s a given. But never has there been a more important time for all retail companies to ensure strong eCommerce technology infrastructure. That’s because COVID-19 has changed the way people shop, therefore changing how retailers must perform online. In this article, we’ll explore what the impact of COVID-19 means for eCommerce businesses.
Cloud computing, digital transformation, and retail
The biggest piece of technology to hit the retail world is the cloud, which breathes life into the notion that almost all services, retail functions, and customer service actions can take place online. Through digital transformation, retail companies have systematically converted to eCommerce sites, with many shedding their brick and mortar presence for a more streamlined online approach.
When a business has undergone a digital transformation to cloud computing, not only has it gained efficiency and saved money, but its workforce is also easier to mobilize and customers are able to be reached where they live and work all over the world. Some businesses have paid more attention to perfecting their digital presence than others, and when it comes to eCommerce, the impact of good cloud infrastructure is huge.
COVID-19 e-Commerce outlook
The COVID-19 pandemic brings a number of obstacles when it comes to the workforce, shopping experience, and logistics, but businesses with strong cloud computing infrastructures will find it easier to adjust to the pandemic than those that don’t. These companies will readily mobilize a work from home workforce using cloud user access and VPN. They will be able to reach customers through robust, pre-existing eCommerce platforms while skillfully targeting the people they want to reach. They will also have an easier process for remotely managing things like shipping confirmations, logistics escalations, and more. Further, they will more skillfully be able to scale their workforce to meet pandemic conditions.
Even restaurants have opportunities to get in on the eCommerce action, as the demand for local food delivery services such as Postmates, DoorDash, and Uber Eats has surged. Many grocery stores in the United States now offer online ordering and curb-side pick up / contactless delivery services. There’s never been a better time to re-create your business to accommodate eCommerce shoppers. ClearFreight can help. Contact us today and see how we may assist with your eCommerce business.